Manish Thakur — Works Inside Google's Ads Team

Your ROAS dashboard might be lying to you.
I know, because I work inside the system that builds it.

Most agencies show you a nice-looking report and hope you don't ask questions. I show you the real math — what you're spending, what you're actually making after returns and shipping, and exactly where it's leaking.

See my real ROAS
Takes 30 seconds · No email required
Real accounts I manage — not stock graphics
Google Ads campaign dashboard — December performance
$2.3M → $15.2M
Ad spend to sales generated — one month, fashion category
Google Ads campaign dashboard — 12-month spend
$28.7M
Total ad spend managed across a 12-month span
Google Ads campaign dashboard — new account ramp
$0 → $44K/day
New account, first 6 weeks on Google Ads
Google Ads campaign dashboard — active account performance
$179K → $522K
Spend to sales, active account — 6 weeks
← swipe to see more accounts →
★★★★★
Trusted by 200+ DTC brands across 30+ countries
Find out what your ROAS dashboard is hiding. Get my free ROAS Reveal
Live Calculator
Free Tool · 30 Seconds

What's your real ROAS?

Nine out of 10 brands we audit have a gap between their dashboard number and what they're actually making. Enter yours to find out.

Fill in the fields marked * — then drag the slider below to match what your dashboard shows right now.

🔒 This runs entirely in your browser. Nothing you type here is stored or sent anywhere.

$
Straight off your dashboard.
1x8x+
The number Meta or Google shows right now.
$
What a customer pays.
$
Per order — not your price.
$
To ship one box.
$
Check Shopify if unsure.

Fill in the three fields marked * — ad spend, order value, and cost to source. That last one especially: without it, there's nothing to calculate against.

You're keeping 100% of what's possible
Dashboard says 2.5x
You're actually making 1.4x
The gap $0 /mo  ·  $0/yr

That is money you already earned, just slowly leaking out of your business every single month without you even realizing it.

Get my free ROAS Reveal

No pitch. 30 minutes. You keep what I find either way.

📊 Based on the method used across 200+ DTC profit audits. This is a directional estimate from the numbers you entered — your exact True ROAS, from your real ad accounts, is what I reveal live on your free call.

The Part That Actually Matters

On Google, your customers are already looking for you.

Search intent versus scroll interruption
On Meta, you're interrupting someone's scroll and hoping they care. On Google, someone typed exactly what they want to buy — and you showed up.

Google Ads

✓

People find you because they're already searching for what you sell

✓

The numbers you see are close to what actually happened

✓

New people search every day — you're not stuck reaching the same crowd

✓

Still works even when Apple or Google change their privacy rules

Meta Ads

✕

People see your ad while scrolling for fun, not while shopping

✕

Since 2021, Meta can only see 4 to 6 out of every 10 sales it claims

✕

The same people get tired of seeing your ads, so it costs more over time

✕

Every privacy update breaks a little more of what you can track

Not an account manager. Not a junior hire.

You'll work directly with Manish.

Manish Thakur

Manish Thakur

Works Inside Google's Ads Team · 6.5 Years on Fortune 500-Scale Accounts View LinkedIn Profile

I spend my days managing Google Ads for some of the largest advertisers in the world. Alongside that, I take on a small number of DTC brands — because I keep seeing the same problem: founders scaling Meta spend on broken tracking data while Google Ads, the one channel built around actual purchase intent, sits completely untouched. That's the profit leak nobody's naming for them. It's exactly what your free ROAS Reveal uncovers.

Platforms I work in daily
Google Ads GA4 Meta Ads Shopify GTM
Google Skillshop certified
Search Ads Shopping & PMax Display Ads Demand Gen
The Portfolio

I don't do fake case studies. Here's what actually happened.

Four real Google Ads accounts. Real dashboards, not slides — no brand names, because that's not mine to share, but every number here is unedited.

Fashion & Apparel

Every $1 in. $6.50 out. In one month.

Google Ads dashboard — fashion account, December

This account was already spending six figures a month — but the budget was fighting itself across a broken campaign structure.

What actually changed

Rebuilt the account around real purchase intent. Fixed the Search-vs-Shopping-vs-PMax budget split.

$2.3M → $15.2M6.5x return — December, one month
Multi-Category Retail

$28.7M managed. Twelve months. They never once asked me to stop.

Google Ads dashboard — 12-month spend

A big, high-volume account — the kind most agencies are scared to actually touch, because one bad week can torch six figures.

What actually changed

Hands-on management, every week, for a full year. Not "set it and forget it."

$28.7MTotal ad spend, managed hands-on — a full year, no interruption
Brand New to Google Ads

Zero to $44,000 a day. Six weeks. From nothing.

Google Ads dashboard — new account ramp

No existing Google Ads account. No historical data. This brand had never touched the platform before this.

What actually changed

Built the account from scratch — tracking, structure, bidding — right the first time, not fixed later.

$0 → $44K/daySpend velocity reached in 6 weeks
Growth-Stage DTC

$179K spent. $522K back. Six weeks flat.

Google Ads dashboard — active account performance

Already running ads, already spending real money — just not seeing real returns show up anywhere that mattered.

What actually changed

Rebuilt targeting and tracking around actual profit, not the platform's self-reported vanity ROAS.

$179K → $522K2.9x return — 6 weeks
The Real Problem

Here's what's actually happening — and what I do about it.

The Problem
What I Do About It
01

Profit Confusion

Your dashboard shows a nice ROAS number. Your bank account doesn't agree.

the fix

Your True Number

I show you what's left after COGS, shipping, and returns — the number that actually pays your bills.

02

Ghost Data

Meta's tracking has been broken since iOS 14.5 — accuracy dropped to 40–60%. You're scaling budget on guesses.

the fix

95%+ Real Signal

I set up server-side tracking that's 95%+ accurate, so your spend decisions are based on what actually happened.

03

The Silent Cannibal

You tried Google Ads once. ROAS looked fine on the dashboard. Real growth never showed up, so you wrote it off.

the fix

Exposed, Live

That's usually Performance Max quietly bidding on your own brand name, taking credit for sales you'd have gotten for free. I show you exactly where it's happening, live on the call.

Sound Familiar?

Here's the pattern I see over and over. Which stage are you in?

01
Feeling good

You start (months 1–6)

You launch ads. Early wins. Budget is small. The numbers look fine. Everything feels manageable.

02
Confused

You try to scale (months 6–12)

You put more money into Meta. Maybe you try Google — it doesn't work. Someone tells you to trust the algorithm. Profit stays flat.

03
Crisis

It hits you (months 12–18)

Revenue went up. Profit didn't. You're working harder for the same money in the bank. Something is wrong, and you can't quite name it.

04
Escape

You fix it for good (18+)

You build — or rebuild — Google Ads around real profit, not vanity numbers. The data becomes something you can trust. Profit follows.

Find out where you stand →
The Offer

Here's exactly what that looks like in your 30 minutes.

Your true ROAS, calculated live

Not estimated from a form — calculated from your actual ad accounts, in front of you.

Your top 3 profit leaks, named

Specific campaign, specific dollar amount. Not "optimize your targeting."

Your Google Ads opportunity, sized

What it's actually worth for your brand — not a generic industry playbook.

Everything, in writing

Yours to keep. Whether we end up working together or not.

If You Become a Client

3 free UGC ad creatives — a $600 value

PMax and Demand Gen — the exact campaign types built for Google's newest inventory — need fresh visual and video assets to perform. Stale creative quietly drags results down no matter how well the account is built. Once we start working together, I make you 3 new UGC ads to launch with, free. Want more after that? We can talk pricing — no pressure either way.

The Radical Transparency Part
If you want to take what I find and fix it yourself — or hand it to another agency — genuinely, go for it. If you want us to execute it, we can talk. No pitch. No follow-up sequence.
Booking Feels Like a Black Box — Here's What Actually Happens

Exactly what the 30 minutes looks like.

0–5 min

I pull up your actual account

Screen-share, live. Not a slide deck — your real Google Ads account, on screen, in front of you.

5–20 min

We calculate your true ROAS together

Real math after COGS, shipping, and returns. I name your top 3 profit leaks by exact dollar amount as we find them.

20–30 min

You get everything in writing

No pitch unless you ask for one. You leave with the numbers either way.

Fair Questions

Before you book, here's what people usually ask.

Is this actually free?+

Yes. The 30-minute call is completely free — I calculate your real numbers live, no charge, no obligation.

I've never run Google Ads before — is this still for me?+

Good — nothing to undo. We build it right from the first campaign.

I tried Google Ads once and it flopped. Why would this be different?+

That's almost always a tracking and setup problem, not a platform problem. I'll show you exactly what got missed, live on the call.

Will you pitch me on the call?+

No pitch, no follow-up sequence. If you want to take what I find and fix it yourself — or hand it to another agency — genuinely, go for it.

Do you manage Meta ads too?+

No — I focus only on Google Ads. That focus is exactly why I catch things a generalist team misses.

How many brands do you take on?+

2–4 new brands at a time. That's the real cap, not a marketing line — I keep it small so every account gets direct attention.

Worst case, you leave with your real numbers — free. Best case, we start fixing it.

Ready to see your real number?

Get my free ROAS Reveal

30 minutes · No pitch · We take on 2–4 new brands at a time

Not ready for a call? Get the free 5-point ROAS checklist by email instead →